Posterous theme by Cory Watilo

Carls Jr. Misleading Ad...Fail!

I was watching TV yesterday when a Carls Jr. commercial came on, advertising 2 Western Bacon Cheeseburgers for 5 bucks.

The only burger image that is ever on screen is an image of their Six Dollar Burger (the western bacon cheeseburger version), which is NOT part of the promotion.  I paused my TV and snapped an image with my Android.

Here's the image, along with their shameless disclaimer, "Six Dollar Burger shown. Six Dollar Burger is not part of the promotion".

Imag0134

I don't know about you, but I thought their usage of a more expensive product image was pretty lame!  Apparently, others agree as Carl's has agreed to pull the misleading ad.
This Carl's Jr. commercial reminded me somewhat of how the auto industry commercials typically advertise some monthly lease amount that doesn't match the actual car they show you (because of upgrades and options, etc.).  But, for some reason the food image one bugged me more...not sure why.
What do you think?